Jessica

Working within a group demonstrating CAD techniques through visuals for a retail store communicating how the visual, sensory and commercial aspects work within this marketing tool. The project enabled to me to create and present a Visual Merchandising strategy based on an innovative concept for a retail store COS. This included a window concept and retail space, which both ran to a theme ‘Aquatic’ which was chosen by us. The visual merchandising concept and strategy was based on strong conceptual research, inspired by trend setters, artists and designers.